Dedicated to Supporting the Australian
tourism industry

Thanks for stopping by to learn a little about who we are, and how we can empower you and your team to drive sustainable growth in your local visitor economy.


We’re Rebecca, Jaci and Paige; the owners and managing directors of The Tourism Collective. It’s so lovely to meet you!

Our story began with just Paige and Rebecca partnering as a Tourism eSchool, a micro-consultancy for the visitor economy from 2012 to Early 2023.  After 10 years in business, we welcomed Jaci Thorne as a partner to help us grow into our next 10 years.

Since day one, our mission has always been to provide a specialised service specifically for the tourism industry. With the welcoming of team members our skill set and collective knowledge has expanded, which has enabled us to support our clients in a variety of ways, including strategic destination planning and mentoring, destination brand storytelling, project management, and industry mentoring and training.

Even after over a decade in business, we are still focused on nurturing deep connections with our clients beyond the project we are working on, and are committed to demonstrating how tourism can be a force for good, and help to enable communities thrive for generations to come.

We're super excited and optimistic about the work we can achieve in partnership with our clients in the future, and look forward to another year delivering positive outcomes for communities and businesses across Australia.

Paige, Rebecca and Jaci

Team Photo

Our Team

Introducing our team of incredibly passionate and experienced tourism professionals. Each with a distinctly unique character, united by a love for travel, and a deep commitment to supporting local communities and their special places.

Our Approach

The way we go about our work deeply reflects our personal and professional values, and how we contribute to a thriving tourism industry. We're connectors, thought leaders, regenerative strategists and facilitators of learning journeys.

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