At The Tourism Collective, our ambition is to enable tourism for a better future.
Our Purpose
Our purpose is to embed a positive impact mindset within Australia's tourism ecosystem to ensure tourism is a force for good.
We prioritise growing our collective intelligence by reading widely across academia and case studies, and listening to many different perspectives from those working in and outside the tourism ecosystem to sharpen our awareness and aptitude to help our peers navigate tourism into the future.
We've made it our mission to deeply understand the challenge ahead and to support our colleagues to navigate what is required to enable tourism for a better future.
Our Values
Connection
Empowerment
Genuine
Passionate
Intelligence
Excellence
Our Mindset
Entrepreneurial
Growth Mindset
Positive
Empowered
Continuous Improvement
![Grampians Tourism - Sustainable & Regenerative Tourism Mentoring Program Grampians Tourism - Sustainable & Regenerative Tourism Mentoring Program](https://tourismcollective.com.au/wp-content/uploads/2023/06/Grampians-Tourism-Header-image-for-Case-Study-on-Website.png)
Our Manifesto
Our manifesto embodies our beliefs which guide the way we approach our work.