Supporting local people and places to thrive.
At The Tourism Collective, we partner with destinations, governments, and tourism organisations across Australia to grow sustainable communities and help them care for their special places.
We help grow the value of tourism for local communities across Australia.
For nearly 15 years, we have been a strategic partner to the Australian tourism industry, delivering solutions for more than 50 clients across 150+ projects.
We work with organisations within the destination ecosystem to draw connections among industry sectors, levels of government, and communities to identify and leverage opportunities, scale positive impact, and build the local capacity needed for place-based outcomes that strengthen communities over time.
Whether that's a destination strategy, a capability program, a stakeholder engagement process, or an implementation challenge - we bring the specialist knowledge and deep experience to ensure visitors create value for local people and places.
It’s a rare and wonderful thing when the opportunity arises to work with a strategic partner who so emphatically embodies their stated values.
We engaged The Tourism Collective to research and deliver a Strategic Tourism Action Plan. The Tourism Collective's approach to destination planning is premised on three pillars of deep listening, evidence based planning and a positive impact mindset and the high quality of the work they produce is testament to the success of this approach. By taking the time to genuinely listen and engage with a very broad range of stakeholders, the team were able to distil complex issues into clear, outcome-oriented actions. Further, their commitment to helping destinations evolve from a mindset of destination management to one of destination custodianship and stewardship is both strategically astute and environmentally and economically essential.
How we help destinations thrive
Destination Planning & Implementation
We develop destination strategies, tourism frameworks, and visitor economy plans, and we see them through to delivery. Deep stakeholder engagement and skilled facilitation are at the heart of everything we deliver; and governance and accountability are built in from the start, so strategies remain relevant as priorities shift over time.
We also mentor clients to support ongoing strategic agility to maintain accountability and momentum.
Precinct & Place-Based Planning
We work with landowners and managers on precincts, nature parks, and other place-based projects to develop the tourism context and ensure community and stakeholder alignment to turn a vision for development into viable outcomes. We navigate the complexity where community, environment, and economic development intersect, to find the path forward.
Stakeholder Engagement & Facilitation
We design and facilitate stakeholder engagement that gets to the real picture - bringing together communities, governments, industry, and landowners to surface what matters, build genuine alignment, and create the shared ownership that makes outcomes stick. Whether it's a single workshop or a multi-year engagement process, we create the conditions for honest, productive conversations.
Industry Innovation & Capability
We are one of Australia's most experienced and trusted training providers for the tourism industry, delivering contemporary and engaging capability programs to over 2,500 colleagues over 14 years.
We build the skills, confidence, and resilience of destination and place planners, businesses, and industry sector organisations across experience design, sector development, sustainability, and workforce.
Conservation & Social Impact through Tourism
We work with conservation organisations, landscape bodies, and community enterprises to harness tourism as a genuine force for good, ensuring visitors contribute to thriving local futures.
Growing connection to place, building responsible visitor experiences, and creating economic opportunity that benefits local communities is core to how we think about the potential for tourism.
Work we're proud of
We know that when tourism is done well, it can change places for the better.
We are united by a belief that tourism should strengthen communities, protect what makes places special, and create opportunities that last generations - and we've built our whole practice around making that happen!
Behind every strategy, workshop, and stakeholder process is a passionate and driven team that genuinely loves this work. We're tourism specialists, yes - but we're also active community members, travellers, and advocates for the places we're lucky enough to work in.
Our Partners
Federal, State, Regional & Industry Sector Organisations
Regional Tourism Organisations
Local Governnment
Our engaged group of operators came away feeling inspired to take positive action and were more confident in setting both short and long-term sustainability goals.
As part of our industry training activity to build business capabilities, it was fantastic to have The Tourism Collective team deliver our Sustainable Tourism Program – which aligns with and supports our vision to be recognised as one of the world’s great sustainable nature-based tourism destinations. From the workshop collaboration and engagement to the individual mentoring sessions, all components of the program were well delivered providing our operators with invaluable insights, knowledge and resources. Our participants rated the program and online platform highly and felt the content was extremely relevant. We thank the team for sharing all of their expertise in this space and helping to facilitate more meaningful and regenerative visitor experiences and partnerships
If you'd like to shape a stronger future for your people and place, then we'd love to hear from you!
