Supporting local people and places to thrive.
At The Tourism Collective, we partner with destinations, governments, and tourism organisations across Australia to grow sustainable communities and help them care for their special places.
We help grow the value of tourism for local communities across Australia.
For nearly 15 years, we have been a strategic partner to the Australian tourism industry, delivering solutions for more than 50 clients across 150+ projects.
We work with organisations within the destination ecosystem to draw connections between industry sectors, levels of government, and communities to identify and leverage opportunities, scale positive impact, and build the local capacity needed for place-based outcomes that strengthen communities over time.
Whether that's a destination strategy, a capability program, a stakeholder engagement process, or an implementation challenge - we bring the specialist knowledge and deep experience to ensure visitors create value for local people and places.
It’s a rare and wonderful thing when the opportunity arises to work with a strategic partner who so emphatically embodies their stated values.
We engaged The Tourism Collective to research and deliver a Strategic Tourism Action Plan. The Tourism Collective's approach to destination planning is premised on three pillars of deep listening, evidence based planning and a positive impact mindset and the high quality of the work they produce is testament to the success of this approach. By taking the time to genuinely listen and engage with a very broad range of stakeholders, the team were able to distil complex issues into clear, outcome-oriented actions. Further, their commitment to helping destinations evolve from a mindset of destination management to one of destination custodianship and stewardship is both strategically astute and environmentally and economically essential.
How we help destinations thrive
Strategic Planning & Activation
We facilitate strategic discussions, develop destination, visitor economy and placemaking strategies, and see them through to delivery.
Deep stakeholder engagement and skilled facilitation are at the heart of everything we deliver, and governance and agility are built in, so strategies remain relevant as priorities shift.
We also mentor our clients to support ongoing strategic agility to maintain accountability and momentum.
Stakeholder Engagement & Facilitation
We design and facilitate stakeholder engagement that brings together communities, governments, industry, and landowners to surface what matters, build genuine alignment, and create the shared ownership that makes outcomes stick.
Whether it's a single workshop or a multi-year engagement process, we create the conditions for honest, productive conversations.
Destination Collaboration & Sector Development
We work with destinations, sector groups and industry organisations to strengthen their collaboration capacity to scale outcomes.
Whether that's setting up destination stewardship governance frameworks, supporting a sector group to identify and unlock its next opportunity, or helping a destination rethink how it connects with visitors throughout their travel journey - we work across the destination to drive collaborative outcomes that strengthen the whole tourism system.
Industry Innovation & Capability
We are one of Australia's most experienced training providers for the tourism industry, delivering contemporary and engaging capability programs to more than 2,500 colleagues over the past 14 years.
We help develop high-performing tourism businesses by building their knowledge, skills and confidence across business resilience, experience design, storytelling, sustainability, and workforce.
Conservation & Nature Repair through Tourism
We work with conservation organisations and land managers to unlock the potential of tourism as a genuine force for nature repair - connecting conscious travellers and tourism industry partners with place-based conservation projects that generate new revenue, new visibility, and lasting impact for the landscapes and ecosystems they're working to protect.
Work we're proud of
We know that when tourism is done well, it can change places for the better.
We are united by a belief that tourism should strengthen communities, protect what makes places special, and create opportunities that last generations - and we've built our whole practice around making that happen!
Behind every strategy, workshop, and stakeholder process is a passionate and driven team that genuinely loves this work. We're tourism specialists, yes - but we're also active community members, travellers, and advocates for the places we're lucky enough to work in.
Our Partners
Federal, State, Regional & Industry Sector Organisations
Regional Tourism Organisations
Local Governnment
Our engaged group of operators came away feeling inspired to take positive action and were more confident in setting both short and long-term sustainability goals.
As part of our industry training activity to build business capabilities, it was fantastic to have The Tourism Collective team deliver our Sustainable Tourism Program – which aligns with and supports our vision to be recognised as one of the world’s great sustainable nature-based tourism destinations. From the workshop collaboration and engagement to the individual mentoring sessions, all components of the program were well delivered providing our operators with invaluable insights, knowledge and resources. Our participants rated the program and online platform highly and felt the content was extremely relevant. We thank the team for sharing all of their expertise in this space and helping to facilitate more meaningful and regenerative visitor experiences and partnerships
If you'd like to shape a stronger future for your people and place, then we'd love to hear from you!
