Jacques Bopp Blue Mountains

local government
strategy & Capability

We work in partnership with Local Governments to create agile strategic tourism frameworks and build internal capability to bolster tourism leadership to develop a sustainable community and environment.

The Tourism Collective are the ultimate professionals, they produce work to an incredibly high standard. I can’t recommend them highly enough!

Eyre Peninsula engaged The Tourism Collective in 2022 to develop a Destination Marketing Plan, what they produced far-surpassed expectations! The plan was extensively researched, and importantly; captured the voices of our community and stakeholders. The resulting plan provides a strategic vision that aligns with the wants and needs of the community, allows us to attract our best visitors, and outlines specific activity required to achieve our tourism objectives. As a destination, it was vital for us to work with an agency whose values around sustainability aligned with ours. The team are passionate advocates of sustainable tourism, demonstrating not only incredible depth of knowledge on the topic, but an ability to apply the principles of sustainability in practical terms.
Annabelle Hender, Regional Tourism Manager, Eyre Peninsula

capability building
for Council staff & elected members

Establishing a long-term vision for tourism in local communities can sometimes be a challenge, especially working around four-year election cycles, ingrained beliefs, and ever-changing community priorities.

We work with LGAs to build the internal capability of staff and elected members to embed an organisational understanding about the full value of tourism (outside of yield and volume), with the intention of strengthening the priority of tourism as an enabler for sustainable community development, environmental conservation, and improved livability.

Through in-person education workshops, we offer global, national and local perspectives, research and data insights, along with best practice activations to demonstrate the full value of tourism, and ensure staff and elected members are informed and empowered to make smart investment decisions for their community.

The Tourism Collective is a safe pair of hands, because of their professionalism and experience across a range of visitor destinations.

Paige, Rebecca and Jaclyn were integral to the development of T2030, the ACT Tourism Strategy, entrusted with managing consultations with the tourism industry and critical stakeholders, including Ministers. They also facilitated a successful visioning workshop with 60+ industry representatives. Aside from the consultations and workshop, we engaged in very productive and thought-provoking discussions with the team, which helped clarify our thinking and shaped the direction of our strategy.
Teresa Commachio, Senior Director, VisitCanberra

Local Government
tourism frameworks

We work collaboratively with Local Government organisations to develop regional Destination Management Plans, and tourism planning frameworks that sit side by side, or directly within their Council's Economic Development Plans.

As key stakeholders for tourism, it's essential that a destination's constituent Councils are engaged deeply in regional destination planning, given that many of the opportunities for tourism are activated within Council's remit.

We involve LGs in the whole process, and in some cases, develop Local Area Action Plans for constituent councils to ensure alignment between the regional vision and opportunities and those outlined in existing Council plans and frameworks.

Through this process we highly recommend engaging Elected Members early in the engagement phase of the development of regional frameworks. This ensures they a part of the journey and have accountability for the outcomes, which is especially important as they activate their priorities within the chamber.

This process also to build an effective collaboration model between councils in the same destination, giving them a united purpose and vision for tourism, and ensures they are accountable to the greater community's vision.

Our Approach to strategic planning


  • Bendigo Region

    Bendigo Region
    Destination Management Plan & Local Area Action Plans
    Completed March 2024

    Working in partnership with:

    • City of Greater Bendigo,
    • Central Goldfields Shire Council
    • Mount Alexander Shire Council
    • Loddon Shire Council
  • Destination Phillip Island

    Phillip Island and San Remo
    10 Year Destination Management Plan
    Completed December 2023

    Working in partnership with Bass Coast Shire Council.

  • Limestone Coast Local Government Association

    5 Year Destination Management & Marketing Plan
    Complete November 2020

    Working in partnership with:

    • Kingston District Council
    • Tatiara District Council
    • City of Mount Gambier
    • District Council of Grant
    • Naracoorte Lucindale Council
    • District Council of Robe
    • Wattle Range Council
  • Destination Riverland

    10 Year Destination Management Plan
    Complete November 2020

    Working in partnership with:

    • Berri Barmera Council
    • Renmark Paringa Council
    • Mid Murray Council
    • Loxton Waikerie Council
  • Town of Gawler

    5 Year Tourism Plan
    Complete August 2019

  • Light Regional Council

    4 Year Tourism Plan
    Completed September 2018

  • Cradle Coast Authority

    3 Year Marketing Strategy
    Completed September 2017

  • City of Port Adelaide Enfield

    2020 Tourism Plan
    Completed September 2016

  • Western Adelaide Councils

    3 Year Destination Action Plan
    Completed September 2016

I cannot recommend Tourism E-School highly enough! I am proud of the work that we have done together and confident in it’s application to grow Riverland Tourism over the next decade.

Destination Riverland commissioned Tourism eSchool (now TTC) in 2019 following an exhaustive tender process to develop the Riverland Tourism Plan 2030 (RTP2030). In early 2020, Tourism eSchool started an extensive program of consultation in community and on line began in earnest only to be disrupted by the COVID-19 pandemic. Throughout the whole process Rebecca and Paige were wonderfully adaptive, clear and timely in their communication and the final plan produced, despite the interruption of COVID, was outstanding.
Ben Patten, General Manager, Destination Riverland