Tourism Midwest Victoria - LevelUP Program
In mid-2023, we worked in partnership with Tourism Midwest Victoria, the Regional Tourism Organisation for the Ballarat and Surrounds region west of Melbourne, to deliver capability-building training for their tourism industry.
The Tourism Mentoring Program, titled LevelUP: Resilient, Sustainable, Unforgettable was structured around 3 core learning modules, and group mentoring sessions, with the aim of building business resilience through the development of values-aligned visitor experiences, support the transition to sustainable and regenerative practices, and better communicate with their values-aligned guests.
The enthusiasm and energy that the team bought to the sessions was powerful, and their own lived experience and compassion allowed their key messages to be conveyed in a way that was both relatable and aspirational.
The Tourism Collective team were able to craft a program that helped small and medium businesses really get to the crux of their values, understanding their audience and how to align both of these to achieve a more sustainable and resilient business.
We crafted tailored learning topics for this group that supported businesses to see their business with a fresh perspective; one that responds to the future market potential, and one that is socially, and environmentally conscious.
Workshop One - Values-Based Brand Storytelling - support participants to implement values-driven storytelling strategy and tactical support to attract their values-aligned guests.
Workshop Two - Developing Values-Aligned Experiences - those which connect visitors with the local community, culture and environment, also working in partnership to deliver meaningful experiences.
Workshop Three - The Why, What and How of Sustainable & Regenerative Tourism - We introduce the concept of sustainable and regenerative tourism, and we provide the inspiration and tools to implement a regenerative mindset that underpins all facets of running a tourism business - from operational management to visitor experiences and communications.
- Bespoke learning materials (worksheets) were created and supplied to support the key learnings.
- Each topic consisted of a set of Activities, which were practical actions that each business could implement straight away.
- All learning materials were made available to participants in the Workshops
- Australian tourism business case studies (and local case studies) were used throughout the webinars, making the learning materials as relevant as possible for the participants.
As a new start up tourism attraction in Western Victoria, the opportunity to access such fresh, current tourism information and easy to implement strategies was a GREAT opportunity. We are small and limited in time and resources so this was invaluable. Thank you!