Tourism Marketing Academy + Mastermind
Our Flagship Marketing Mentoring Program
Background
The aim of the Academy was to provide small to medium size tourism operators with the most up to date, and industry relevant tourism marketing information and implementation know-how, to ensure they can confidently invest in marketing activities that will drive growth for their businesses.
We facilitated the Academy annually from 2016-2018 and had over 50 tourism businesses participate in the Program.
How the Academy Worked
Online Webinars
- The Academy was facilitated via 12 live online webinars scheduled fortnightly over 6 months (generally from March-August)
- Each webinar covered core Marketing Topics which is relevant for tourism businesses, including:
- Marketing Strategy
- Storytelling
- Website Marketing
- Search Engine Optimisation
- Social Media
- Blogging
- Online Reputation Management
- Email Marketing
- Customer Advocacy
- All webinars were recorded, so those participants who couldn’t attend live could watch the replay.
- We've had participants whom have had poor internet coverage, so we have mailed them copies of the webinars on a USB.
Learning Materials
- Each Module consisted of a set of Tasks, which combined together, assisted the participants to create a flexible content marketing strategy for their business.
- Each module had a combination of learning materials, including a Module Workbook (which outlines the Module's tasks), Marketing Strategy Toolkit (pre-formatted excel document to complete their tasks and support implementation) along with a number of pre-recorded webinars and other tools and templates relating to the tasks that are in the workbook.
- All learning materials (including recorded live webinar) were made available to participants within 24 hours after the Live Webinar was facilitated.
Mentoring Support
- The Academy had it's own private Facebook Group which we add new participants to every round.
- We use this space to encourage discussion around the Module learnings as the program progresses, and the participants also use this space to share wins/frustrations and ask us questions regarding their learnings.
The Tourism Marketing Academy + Mastermind is now the foundation program that we run for individual regions or organisations via our Marketing Mentoring Programs.
Participant Feedback
Paige and Rebecca are highly polished duo in their presentation and knowledge. They are approachable, friendly, and both clearly passionate for tourism marketing.
From the outset the professionalism of the course was evident with a plethora of informative tools and resources methodically released in concurrence with online webinars. Paige and Rebecca’s online webinars were easy to navigate and experience, and gave a great sense of collective endeavor as you could ask real time questions and share ideas with other group members also completing the course. This was further enhanced through the membership of the Facebook group, whereby we could share ideas further or ask questions. I found the content flow methodical, and relevant and most of all, well researched. On a personal level, Paige and Rebecca are highly polished duo in their presentation and knowledge. They are approachable, friendly, and both clearly passionate for tourism marketing.
I’ve just completed the 2017 Tourism Marketing Academy and it’s just been brilliant!
I’ve just completed the 2017 Tourism Marketing Academy and it's just been brilliant. It's been absolutely fantastic for me and my work and my career. I've thoroughly enjoyed it, I’ve loved the webinars, I've loved the approach of Paige and Rebecca. They are just so personable, so open and friendly. There's no silly questions, every question was welcomed! The program has an incredible breadth of material, it will keep me going through many years to come and I'll keep referring back to it. It is just the most valuable resource of qualified tourism marketing content that has been put together, I would highly recommend to anybody who is in a tourism marketing role!
Every session was jam packed with gold that you could take away and implement if not immediately, then very soon after.
The program was really comprehensive and it was very clear Paige and Rebecca were experts in their respective fields. I felt very confident that I was getting the best and most current advice in industry best practise when it comes to web and digital marketing. I really enjoyed the depth and breadth of material, and the workbooks were very practical and comprehensive. Being able to go back and rewatch sessions to reinforce/restudy the learnings was also beneficial. Real life examples used throughout to help the material 'stick' and provide a compelling case study to illustrate a point. Every session was jam packed with gold that you could take away and implement if not immediately, then very soon after.
I was impressed with the quality of the information provided resulting in me learning more than I could have anticipated. Highly recommended!
As we know the online marketing world is forever changing and I found that by participating in Academy I was able to get up to speed across a broad range of online marketing must do's. The program provided me with the skills and importantly the confidence and knowledge to speak the language with providers and consultants! Rebecca Paige constructed the program to be well paced, easy to follow and understand and provide outstanding resources and templates for ongoing use in your business. The provision of these templates have provided me with many insights that I now use in my marketing and budgeting planning. This information and data have provided insights that know form an important asset for my business. The knowledge and support provided throughout the program is above and beyond.
I loved how approachable Paige & Rebecca were throughout the year. 100% recommend this course for people from any background and any business – big or small!
As a complete beginner in the Industry, I found this course to be a great insight into the world of marketing. I loved how approachable Paige and Rebecca were throughout the year, the amount of information they would give me after I asked a question was so helpful! Completing the modules on time was manageable with my work schedule as we had a fortnight in between modules. It was a very relaxed learning experience and it was great for me who works for a company who already has a strong marketing plan and presence to better understand my role and even come up with ideas to implement into our plan! 100% recommend this course for people from any background and any business – big or small!
The workbooks pushed me to pull out the elements of the seminars and examine how they related to our business.
Each seminar was jam packed with solid, up-to-date information. The workbooks pushed me to pull out the elements of the seminars and examine how they related to our business. Consequently our business has a comprehensive digital marketing plan. I know more about all elements of digital marketing. An unexpected bonus of the program was the sharing of knowledge, experiences and recommendation for consultants from the Academy and other tourism operators.
Rebecca and Paige are not only enthusiastic but available to answer queries at almost any time! Thank you both for the extra effort you put in with dealing with the different time zones!
As a graphic designer, website developer and marketing consultant specialising in the tourism industry, I joined the Tourism Marketing Academy + Mastermind to further develop my skills and be able to offer a more comprehensive service to my clients. The program is well thought out and structured, and takes you through the steps to get your tourism businesses online presence up to scratch quickly and effectively. Already being very involved in online marketing and social media, I was surprised at how much more I learnt, and am planning on doing the Destination Marketing Mentoring Program when it starts again. Rebecca and Paige are not only enthusiastic but available to answer queries at almost any time! Thank you both for the extra effort you put in with dealing with the different time zones!