Tourism Industry & SECTOR
development
Supporting our partners to develop a strong, resilient and connected tourism industry.
With decades of place-based tourism planning and project management experience within our team, we have the systems, skills, and subject-matter knowledge to define and articulate problems and craft innovative solutions that deliver strategic outcomes for your destination.
INDUSTRY CAPABILITY
Training workshops & programs that help tourism businesses adapt, grow and flourish.
Whether through a one-off training session or a longer learning journey, our role is to create relevant, engaging and action-oriented capability building that supports stronger businesses and a more resilient, future-ready visitor economy.
Sector specific programs
- Arts, Culture & Heritage
- Agritourism
- Accommodation
- Caravan Parks
- Wellness
- Food, Drink & Produce
- Outdoor & Adventure
Learning Topics
- Experience Development & Innovation
- Business Resilience
- Sustainable Tourism & Storytelling
- Customer Experience & Advocacy
- Workforce Development, Attraction & Retention
PLACEMAKING
& PRECINCT DEVELOPMENT
Designing vibrant places for residents and visitors
We work as a strategic partner with local government to ideate and activate projects within their Economic Development and Tourism Plans.
Town, Mainstreet & Precincts Activations
Storytelling and USP (Unique selling points) development, visitor touchpoint optimisation, brand and storytelling, trader associations storytelling activation projects, experience development and placemaking prioritisation.
Tracks and Trails
Visitor experience development, brand and storytelling, stakeholder governance & capability, itinerary development aligned to attracting high values visitors.
Priority Projects Identification
Centralise & update key visitor economy projects across all council infrastructure & placemaking projects, ready for future funding applications.
Sustainability Development
Sustainability situation analysis reports, responsible visitor behaviours frameworks (communication and infrastructure projects), sustainable destination certification scoping & activation support, visitor branding, sustainable storytelling and positioning.
SECTOR DEVELOPMENT
Strengthening demand driving experiences for destinations.
Each destination has a unique blend of stories, experiences and natural assets that make up its visitor offering. Our team has strong experience in delivering outcomes that enhance and strengthen the appeal of destinations through sector-specific projects.
We have particular experience in delivering projects to strengthen the following market demand drivers:
- Arts, Culture & Heritage
- Agritourism
- Cycling (Recreational, Gravel, Mountain Biking)
- Nature-based tourism (Walking, Waterways, Adventure, Ecotourism)
- Food, Drink & Produce (Wineries, Breweries, Distillers & Culinary Tourism
How we partner with industry:
-
Sector Roundtable Facilitation & Listening
To uncover sector-specific opportunities and provide recommendations for consideration.
-
Market Diversification
Strategic planning, new experience and event opportunities to help grow market share and yield from new or emerging markets.
-
Experience Development
New products, product evolutions, partnerships and packaging, infrastructure development (including cycling trails network activation) and positive impact experiences.
RECENT CASE STUDIES
VISITOR SERVICING
Supporting destinations to connect meaningfully with visitors whilst in region.
We have many decades of combined experience supporting local government and regional organisations to proactively and meaningfully connect with visitors as they plan and travel, to ensure they have a safe, memorable and responsible trip. Ways we can support the visitor servicing in a destination include:
- Servicing Strategy development
- Visitor Persona Mapping
- Visitor Centre Business Planning
- Visitor Centre Customer Experience Planning
DESTINATION STORYTELLING
Connecting with the hearts & minds of visitors through strategic storytelling.
Our team has deep experience in destination storytelling and visual asset development.
In particular, our focus is to develop strategic responsible storytelling frameworks (an evolution of the Destination Marketing Plan) that build the capacity in our industry to craft stories that not only drive demand from the right visitor at the right time of year but also acknowledge and protect environmental and cultural assets, encourages responsible visitor behaviour and elevate the human connection in travel.
- Destination Storytelling Frameworks
- Storytelling & Social Community Management & Mentoring
- Destination website article writing
- Image & Video Library Audit & Optimisation
Having worked with the Tourism Collective across a number of important and strategic projects, we know the information provided will be top-notch and the delivery will be professional.
Paige, Rebecca and Jaclyn all bring a genuine perspective to understanding the tourism sector and the issues faced by operators and STOs, and always provide real world case studies and experiences that bring the workshops and findings to life.
current & completed
projects
-
PHILLIP ISLAND NATURE PARKS
Community and Industry Engagement + Tourism Planning
Summerland Peninsula Masterplan
July 25 - April 26 -
Tourism Mid West Victoria
Breweries & Distillery Sector Round Table Facilitation
Experience Development & Storytelling Frameworks
September 2024 -
City of Onkaparinga
Tourism Precinct Strategic Framework
Sustainable Tourism Situation Analysis
September 2024 -
Limestone Coast Local Government Association
Social Media Management + Blog Content Creation
2020 - 2024 -
Yorke Peninsula Tourism
Website Content Creation
February 2024 -
Destination Central West NSW
Tourism Product Audit & Analysis
July-September 2023 -
Regional Development Australia Eyre Peninsula
Destination Content Optimisation
Social Media Optimisation + Mentoring
November 2022 - April 2023 -
East Arnhem Land
Social Media Management
September-October 2022 -
Destination Riverland
Visitor Servicing Discussion Paper
Local Government Report Recommendations
November 2021 -
Yorke Peninsula Tourism
Website Audit + Persona Mapping
Completed October 2021 -
Kangaroo Island Tourism Association
Social Media Management
May - September 2021
-
Regional Development Australia Yorke & Mid North
Clare Valley Tourism Region Digital Marketing Management
May-July 2021 -
LIMESTONE COAST LOCAL GOVERNMENT ASSOCIATION
Project Management - New Destination Website
Feb - May 2021 -
REGIONAL DEVELOPMENT AUSTRALIA YORKE AND MID NORTH
Clare Valley Tourism Region Visitor Guide Review + Strategy Advice
November 2020 -
REGIONAL DEVELOPMENT AUSTRALIA YORKE AND MID NORTH
Local Government Workshops
Completed November 2019 -
TOURISM BAROSSA
Destination Website Planning Session
Completed April 2019 -
Adelaide HIlls Tourism
Destination Website Strategy, Development Brief + Tender Management
Completed February 2019 -
Daylesford + MAcedon Ranges Tourism
Content Marketing + Campaign Strategy
Completed February 2018 -
Cradle Coast Authority
Destination Website Re-Development Brief + Tender Management
Completed November 2017 -
Melbourne's West
Persona Development + Digital Audit
Completed November 2017