stakeholder engagement
Tourism-related place planning involves balancing the needs of visitors, community, land managers, operators, government, designers and delivery partners.
It asks big questions about how a place should evolve, what kind of visitor experience it should support, and how planning decisions can strengthen both place and destination outcomes over time.
That is why good place planning needs more than consultation. It needs an informed, well-designed listening and engagement strategy.
At The Tourism Collective, we design and deliver stakeholder engagement and listening processes to inform tourism-related place-planning projects. We work in partnership with landscape architects, local government, tourism organisations and project teams to gather meaningful insight, surface diverse perspectives and help shape planning with a strong tourism lens.
The Tourism Collective is a safe pair of hands, because of their professionalism and experience across a range of visitor destinations.
Paige, Rebecca and Jaclyn were integral to the development of T2030, the ACT Tourism Strategy, entrusted with managing consultations with the tourism industry and critical stakeholders, including Ministers. They also facilitated a successful visioning workshop with 60+ industry representatives. Aside from the consultations and workshop, we engaged in very productive and thought-provoking discussions with the team, which helped clarify our thinking and shaped the direction of our strategy.
We design and facilitate listening processes that support tourism-related place planning.
Our role is to make sure tourism is meaningfully understood within the broader planning conversation — and translated into practical insight for project teams and decision-makers.
We bring an informed tourism lens to stakeholder listening, shaping both how we design the process and how we interpret what we hear.
Depending on the project, our work can include:
- stakeholder mapping and engagement design
- one-on-one interviews and facilitated listening
- industry, community and partner consultation
- workshops, roundtables and group discussion processes
- tourism-focused insight gathering to inform site and precinct planning
- synthesis of stakeholder perspectives, priorities and tensions
We also prepare recommendation reports to clearly articulate what the strategic issues and opportunities gathered through the listening are, which can be used to feed directly into any strategic place-planning process.
In every case, we tailor the approach to the place, the stakeholders involved and the decisions the work needs to inform.
Let’s shape a listening process that gives your project clarity, credibility and direction.
We work at the intersection of tourism, place and planning.
We understand tourism and the visitor economy, but we also understand that place planning must respond to broader community, environmental and governance realities.
Our work helps our partners navigate that complexity by bringing a tourism-specific perspective into listening and engagement processes in a way that is practical, thoughtful and relevant.
Our partners trust us because we bring:
- deep tourism expertise
- experience in place-based and destination-focused projects
- strong qualitative listening and facilitation capability
- independence and credibility in stakeholder engagement
- the ability to translate complex input into useful planning insight
So if you require thoughtful listening, strategic insight, and a clear tourism lens, talk to us about designing a stakeholder listening process that gives your project clarity, credibility, and direction.