stakeholder engagement
Working with place planners, governments and tourism organisations to design listening and engagement processes that are inclusive, trusted, and built to give planning decisions a strong tourism lens.
The Tourism Collective is a safe pair of hands, because of their professionalism and experience across a range of visitor destinations.
Paige, Rebecca and Jaclyn were integral to the development of T2030, the ACT Tourism Strategy, entrusted with managing consultations with the tourism industry and critical stakeholders, including Ministers. They also facilitated a successful visioning workshop with 60+ industry representatives. Aside from the consultations and workshop, we engaged in very productive and thought-provoking discussions with the team, which helped clarify our thinking and shaped the direction of our strategy.
^ Jaci facilitating stakeholder engagement for the development of T2030, the ACT Tourism Strategy.
Strategic Engagement for Place Planners
Place planning is about balancing the needs and wants of visitors, community, land managers, operators, government, designers and delivery partners - each with their own view of how a place should evolve and what it should become.
At The Tourism Collective, we design and manage strategic stakeholder engagement and listening projects that people trust, insight teams can act on, and decisions a community recognises and will stand behind.
Our listening is grounded in genuine rigour. With Qualified Professional Researcher credentials in our team, we bring a disciplined, best-practice approach to how engagement is designed, how questions are framed, and how findings are gathered and interpreted - so the insight you receive is credible, defensible, and built on sound method, not just conversation.
We do this as your strategic partner alongside landscape architects, councils, agencies and project teams - bringing structure, independence and a tourism perspective.
How we help organisations with Stakeholder Engagement
Whether you're scoping a new place project, deep in a masterplan, or needing sharper listening before a decision is made, we can support you to with a bespoke methodology to achieve your strategic goals.
Designing & facilitating listening
We design the engagement to fit the place and the decision it needs to inform - identifying who must be heard, how, and when, so the process is targeted, credible and proportionate to what's at stake.
And we also bring people along with you. Through managed change communications, we help you plan to keep stakeholders informed, aligned and inspired to act across the life of the project - protecting trust as the project moves.
Industry, community and stakeholder sessions, designed and independently facilitated to move a room from many competing views toward shared understanding and direction.
One-on-one interviews and small-group conversations that draw out the needs, aspirations and concerns people don't always voice in a public forum.
Listening shaped specifically to inform site, precinct and place planning - with tourism understood as one part of a broader community, environmental and governance picture.
Good for: nature, place and precinct projects that need a real tourism context.
Making sense of what we hear
We bring the full range of what we hear into one clear read - where alignment exists, where it doesn't, and what that means for the decisions ahead.
You'll get: clarity on the strategic issues and opportunities
Clear, decision-ready reports that articulate the issues, opportunities and insights, written to feed directly into your strategic place-planning process.
^ Rebecca facilitating a roundtable discussion at the Sustainability Dialogue on behalf of Austrade.
OUR APPROACH
Our partners come to us because we understand tourism, we listen deeply, and we care about getting it right for the place.
We bring a tourism lens
Place planning rarely has tourism expertise in the room — and it shows in the outcomes. We understand the visitor economy and how places work as destinations, so we ask the questions others miss and interpret what we hear through a lens that connects planning decisions to real tourism outcomes.
We're qualified & experienced researchers
Our engagement isn't just experience-led, it's professionally credentialled, with a QPR-accreddited facilitator in our team. That means we deliver a disciplined, best-practice approach to designing and running engagement you can have confidence in.
We seek diverse perspectives
The easy consensus is rarely the full picture. We deliberately listen wider than tourism stakeholders - to community, land managers, operators, regional organisations, different industries and delivery partners - so the insight reflects the whole place, surfaces the real tensions, and stands up to scrutiny.
^ Paige facilitating listening for the development of the Eyre Peninsula Destination Management Plan, on behalf of the South Australian Tourism Commission.
Great planning starts with great engagement.
Behind every place that gets its future right is a process that took the time to listen - widely, honestly, and well. That's the part we care about most.
We'd love to bring that to your project: the tourism expertise to ask sharper questions, the rigour to make the insight count, and the care to make sure the people connected to a place feel genuinely heard.
So, whether you're scoping a new place project, shaping a precinct masterplan, or weighing the pressures and opportunities tourism brings, we're here to help you.
Tell us what you're planning - and let's design an engagement methodology that gives it clarity, credibility and direction.