Eyre Peninsula
Destination Marketing Implementation Projects
Project Scope
After partnering on the development of the Eyre Peninsula Destination Marketing Plan 2025, we partnered with Regional Development Australia Eyre Peninsula to mentor staff, and provide project management support to activate projects within the Plan.
Project 1: Destination Storytelling Content Optimisation, with the aim of auditing and building up the image and video assets of the Eyre Peninsula.
Project 2: Social Media Management Optimisation, with the aim of optimising the official Eyre Peninsula social media accounts and posting, and mentoring staff to manage these accounts using best practice social media management and posting principles.
Project 3: Website Development Planning, with the aim of supporting RDAEP staff to develop a best practice destination website.
The Tourism Collective are the ultimate professionals, they produce work to an incredibly high standard. I can’t recommend them highly enough!
Eyre Peninsula engaged The Tourism Collective in 2022 to develop a Destination Marketing Plan, what they produced far-surpassed expectations! The plan was extensively researched, and importantly; captured the voices of our community and stakeholders. The resulting plan provides a strategic vision that aligns with the wants and needs of the community, allows us to attract our best visitors, and outlines specific activity required to achieve our tourism objectives. As a destination, it was vital for us to work with an agency whose values around sustainability aligned with ours. The team are passionate advocates of sustainable tourism, demonstrating not only incredible depth of knowledge on the topic, but an ability to apply the principles of sustainability in practical terms.