Visitor Economy support
for conservation & nature repair organisations
For the last 6 years, The Tourism Collective has been a leader across Australia, inspiring and educating National, State, Regional, Local Government and Tourism Businesses on how to connect with and support conservation work through our keynote presentations, caring for country strategic priorities and projects within Destination Management Plans and teaching tourism businesses how to connect into local place-based conservation projects.
Now we're taking that expertise directly to conservation organisations, bringing our stakeholder engagement, facilitation and deep tourism relationships to help you explore visitor economy opportunities that scale your conservation goals.
HOW THE VISITOR ECONOMY CAN HELP
Visitors and the tourism industry want to contribute to caring for nature and place.
Conscious
Travellers
A fast-growing segment of domestic and international travellers are seeking authentic, place-based and hands-on experiences that contribute to local conservation projects.
Corporate & Business
Events
Businesses and event organisers are seeking purpose-led conservation experiences for team engagement, staff retreats and CSR activations, a significant and often overlooked revenue stream.
Funding
Leverage
Demonstrated visitor engagement strengthens grant applications and builds the evidence for your impact, which is important as Australia works toward its 30x30 biodiversity commitment.
Visitor Contribution
Models
Generate direct revenue through in-built donations through events ticketing or donationsat point of booking for visitor experience.
Tourism Industry
Partnerships
From local accommodation and tour operators to regional and state tourism organisations, the tourism industry is actively seeking conservation partners to align with and support financially.
STORYTELLING & VISIBILITY
Visitors become storytellers. Every authentic conservation experience generates organic content, word-of-mouth and advocacy that reaches networks far beyond your own marketing.
^ Paige educating South Australian Regional Tourism Leaders on change management for tourism businesses to engage with sustainability as part of Austrade Sustainable Tourism Toolkit Rollout, 2024.
Not all tourism conservation initiatives succeed.
We design for lasting impact.
Tourism conservation projects that survive longer than a grant funding cycle must be of the place and with the people already caring for it.
In recent years, we've seen well-intentioned tourism conservation projects funded by government grants (such as through bushfire recovery funding) that don't connect with or build on established conservation work already underway in the region.
We also see short-term funded initiatives that inadvertently duplicate or cut across the existing work of conservation organisations, community groups and land managers, fragmenting effort and diluting the very impact they set out to create.
We design out these issues from the start of any project, with the scaling and sustainability of impact built in, grounded in your organisation's capacity, connected to visitor demand, and structured to generate ongoing returns rather than one-off activities.
^ Tourism Collective Positive Impact tour on Phillip Island, where we connect Tourism Businesses with local conservation organisations and local council biodiversity projects, 2023
We work in partnership with conservation organisations and land managers to grow their impact and funding through tourism.
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Strategic Action Planning
Development of a new strategic pillar within your existing strategy that brings together tourism opportunities for impact and funding in a focused Action Plan.
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Pilot New Experiences
Facilitate the co-design, piloting, testing and refining of new place-based visitor-facing conservation experiences.
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Industry Connection and Collaboration
Connect conservation work into state and regional tourism networks and connect organisations with local tourism businesses and destination organisations.
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Inspiration and Education
Keynotes for national or state conferences, board and executive workshops, CEO and staff sessions to inspire and educate around the potential of tourism for the conservation sector.